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Tommy Hilfiger co-main sponsor The Dutch Masters

In 2022, Tommy Hilfiger joined as one of the 'official' sponsors of The Dutch Masters. The famous clothing brand provided a range of sponsorship elements, including The Dutch Masters crew's clothing. 

This first collaboration was very successful, and the company was so enthusiastic about it that they indicated almost immediately that they wanted to expand this cooperation. As of 2023, Tommy Hilfiger will become one of the main sponsors of The Dutch Masters. From now on, the company, together with the other main sponsors Rolex, Audi and VDL Groep, will broadly support The Dutch Masters. The contract runs up to and including the 2025 edition.

Tommy Hilfiger, headquartered in Amsterdam, decided to raise its profile in equestrian sports in 2021 with a clothing line for equestrian fans. The clothing line includes breeches, riding jackets and shirts for competition and daily training, as well as versatile hoodies, polo shirts, T-shirts and jackets, available in a range of colours (https://tommy-equestrian.com/).

In recent years, Tommy Hilfiger has also formed inspiring partnerships with the Hahnenkamm Ski Races, international tennis champion Rafael Nadal, and seven-time Formula 1™ champion Sir Lewis Hamilton and the Mercedes-AMG Petronas Formula 1™ team. In true TOMMY HILFIGER style, these meaningful partnerships continue to take form with the recent announcement of newly acquired ambassador Jessica Springsteen exclusively for the equestrian fashion line. These partnerships and continued dedication to sport reflects the brand's commitment to expand TOMMY HILFIGER's reach and connect with the next generation of consumers.